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Fluorescent eyeshadow is unique in that it contains tiny glitter particles. These particles reflect light, adding a bright, shiny effect to your eyes. Highlight eyeshadows often come in a variety of colors, from natural champagne and pink to gold and silver, so you can choose the right shade based on your personal preference and makeup needs. Take an appropriate amount of high-gloss eye shadow and apply it to the eye sockets, corners of the eyes or the center of the eyelids, and then gently blend with the eye shadow brush or fingertips to blend naturally with the eye makeup.